Where Creativity Meets Commerce
At Alliage Consulting, we help jewelry brands turn creative vision into measurable business growth. Our services combine merchandising strategy, market insight, and retail excellence to build lasting success across global markets.
merchandising strategy
We design merchandising strategies that balance brand identity with commercial performance. From assortment planning to pricing architecture, we ensure collections are optimized to drive sales and strengthen brand equity in competitive luxury markets.
APAC LUXURY INSIGHTS
We bring deep expertise from across Asia-Pacific, with a strong focus on Chinese and Hong Kong luxury consumers. By translating regional trends into actionable strategies, we help brands in Japan capture the growing tourist market and connect with one of the most influential luxury audiences worldwide.
NEW market entry advisory
We guide jewelry brands in entering new markets with confidence. Our support covers positioning, pricing, and distribution strategies, with tailored merchandising solutions for Japan and other global markets. Whether refining an expansion plan or building one from the ground up, we provide clarity and direction.
VISUAL MERCHANDISING & RETAIL EXPERIENCE
We create retail environments that elevate jewelry into an immersive brand experience. From display concepts to customer journey mapping, we transform boutiques into powerful storytelling spaces that engage both local clients and international travelers.
Successful jewelry merchandising weaves aesthetics with strategy, turning collections into both desire and value.
MEET YOUR consultant
Vivian Tsang
Founder and Consultant
With over 15 years in luxury merchandising for Dior, Dunhill, and Bulgari, I help jewelry and lifestyle brands bridge creativity and commerce.
Whether you’re refining your retail strategy or expanding into new markets, I’ll work with you to craft merchandising solutions that drive sustainable growth, brand resonance and global appeal.