Bridging East and West through smart merchandising.
With deep understanding of Asian luxury consumers and global retail dynamics, Alliage Consulting helps jewelry brands capture international growth opportunities.
our story
Alliage Consulting was founded to bridge creativity and commerce for jewelry brands. With a foundation in global luxury merchandising, we help businesses translate design vision into strategic growth, from product assortment to market expansion. Our work is guided by precision, cultural understanding, and a deep appreciation for how customers connect with beauty and value.
Our commiment
We believe that successful merchandising starts with cultural understanding and data clarity. With deep experience in the APAC luxury market, particularly in China and Hong Kong, we help brands capture Japan’s growing tourism-driven opportunities with precision and authenticity. By combining firsthand insights into customer behavior with modern analytical tools and AI-supported data interpretation, we guide jewelry brands to make smarter assortment and pricing decisions. Our commitment is to turn intuition into strategy, blending human expertise and technology to create lasting commercial impact.
OUR Founder
Hi, I’m Vivian Tsang. After more than 15 years in luxury merchandising with Dior, Dunhill, and Bulgari, I’ve learned that true success in this industry comes from balancing creative passion with strategic clarity. My experience across Hong Kong, London, and Shanghai has shown me how brands can flourish when artistic vision meets structured, data-driven execution. I founded Alliage Consulting on that very principle — that great products alone aren’t enough.
Merchandising bridges the gap between creativity and commerce, ensuring the right pieces reach the right audience at the right time. Through thoughtful strategy and insight, my goal is to help jewelry brands strengthen their positioning, capture international customers, and build sustainable, long-term growth.